The most important thing to do when starting to plan an event is know what you are planning. There is no point starting without a clear understanding of how you want it to end. This means understanding why you are running the event, who you are running the event for and how you want it to happen. Answer the following questions as detailed as possible and you will have a basic event brief that you can refer back to when you run into dilemmas along the way.


1. Why are you having the event? It i...
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