Regardless of what you think of the spectacle, the endless telemovies or the host of reporters coming to us "live from London", there is no denying that the wedding of Prince William and Kate Middleton is a likely to be the biggest event of the year, if not the century! And big events, bring big opportunities and big lessons to learn for us little people :)
Check out this James Thomson's -
10 marketing lessons from the Royal Wedding for an interesting read on how to market your own events.
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